Client identified an opportunity for launching a platform to cater to new and established artists to build their profiles, grow their brands and commercialize their music. Wanted help in making this idea a reality.
CB4 assisted in the following:
– Development of name and brand positioning
– Creation of a marketing strategy
– Development and execution of a digital platform, including full ecommerce functionality.
– Set up and integration of social channels
– Creation of content, including promo videos.
– Establishment of global online presence and offline presence in Nashville Tennessee
– Engage composers to supply tracks for commercial use.
– Design of a range of merchandise.